While a good part of Internet users are die-hard Facebook and Twitter fans, there’s a good percentage that are already fed up of both thanks to the social networking advertisements and online marketing teams who keep throwing advertisements on their social networking profiles. Online marketing especially on Facebook and Twitter has helped many businesses to succeed in their online ventures and got them customers offline too.
More and more people are getting fed up of advertisements. They are in the news papers, television, radio, emails and social networking websites too. While they help the entrepreneurs gain a good customer base, many of the normal users hate being chased by advertisements. Many are turning to less used media like Instagram where online advertisements are yet to explore the possibilities.
Many start-ups are gaining on genuine customers through Instagram surprisingly. Instagram is actually a photo filtering tool where people post and share photos with their close ones. Small boutiques and craftsmen are gaining in on the possibilities of attracting more traffic to their products with Instagram now. There are more serious users here than in Facebook and Pinterest that have millions of users now.
How to effectively use Instagram for online Marketing?
As in any other social networking site, Instagram also need you to create a profile for your business or personal profile to start with. Once the profile is created let the whole world know about it and gain maximum followers. That forms your basic database. Like in Facebook, you can add photos to your Instagram profile and make it public so that everyone can view it. If intended for a particular person or group share it privately with them so that no one else will be able to see the same. Instagram lets you share it on your Facebook, Twitter, Flickr and Tumblr profiles too. Instagram has a mobile app which lets you share photos on your mobile. They also give you a suggestion list to make sure you don’t miss your usual friends while sending a photo.
What not to do in Instagram?
- Do not spam
- Instagram does not allow any offensive material on their site. You may get permanently blocked.
- Share only relevant data to get genuine
- No transactions in Instagram. Keep the transaction part away from it.
So basically you can share your product photos among your friends in Instagram and ask them to mail you for making an order. Rest of the transaction can be done outside of Instagram. The basic rule anyhow is to be transparent and to-the-point to get the customers to trust you. If any problem arises make sure you rectify it immediately otherwise it may result in negative publicity and kill your business.
What makes Instagram even more likable is that it is absolutely free to use. It comes with a useful image editor to edit your photos and the mobile version is absolutely fantastic. Since Instagram is available for android and iOS, more and more users seem to prefer Instagram over Facebook now. If you are a business owner looking to expand your online traffic, Instagram will be the best option available now.
Carrie Miller works in the marketing team of Zealousys.Com He works closely with online and offline marketing teams to get maximum marketing coverage for their clients. He finds that the possibilities of online marketing has increased multi-fold and is there to rule the market for a while.